IMPROVING METHODS OF BRAND POSITIONING

Abstract

Analysis of brand awareness was based on the methods of informing the target audience. Model brand positioning developed. Determine the average level of brand awareness on the methods of information dissemination. Map was constructed ranking depending on the distance brand placement relative to the target user. Grounded towards the development of brand awareness. The proposed model of brand positioning relative to its location allows the company to conduct a detailed analysis of the position of the brand depending on the degree of impact of information flow on the target consumer with regard to distance him from the brand. By using the model positioning taking into account the distance there is a choice of methods of informing the target audience to increase brand awareness.

Keywords

• brand
• consumer
• information
• positioning