Yugonostalgia in the market: Popular music and consumerism in post-Yugoslav space

Abstract

This article deals with the post-Yugoslav popular music and Yugonostalgia. I elaborate on the issue, showing how in the complex post-Yugoslav space a new trend in the musical market appeared – a trend of using the culture of remembrance of Yugoslavia in order to make the products that might be interesting for the post-Yugoslav market. I discuss the reactions of the audience to such market.

Keywords

• post-yugoslav musical market
• yugoslav popular music
• yugoslavia
• yugonostalgia
• commercialization