From a “Green and Medieval” Image to a More “Authentically Contemporary” Image

Abstract

Two hundred years after Tommaso Minardi (pupil of Antonio Canova) was appointed director, the Accademia di Belle Arti “Pietro Vannucci” of Perugia (Academy of Fine Arts), in synergy with the Università degli Studi of Perugia, once again had a fundamental role in the creation process of the Umbria brand concept. A concept that once again was the result of a true cultural project, whereby, just as the image of a “green and medieval” Umbria was reinforced by the evocative charge of painting, the image of a more “authentically contemporary” Umbria will be powered by the connotative charge of design.

Keywords

• brand
• communication
• design
• image
• Umbria