Improvement of food exports from Serbia

Abstract

This paper deals with the analysis of food exports from Serbia and safety food management system. The food is an important export opportunity for Serbia. Food exports recorded robust growth, higher than the growth of total Serbian exports, with positive balance in foreign trade. In order to exploit identified opportunities, it is necessary to improve domestic production, provide basic quality requirements and develop marketing aspects of export supply. This paper presents the necessary standards of a quality related to the food segment and the most important directions for improving marketing export competitiveness factors of agricultural and food products. The purpose of this paper is to highlight the importance of food safety management system certification in the entire food chain and importance of marketing strategies for export development of these products.

Keywords

• food export
• food safety management system
• marketing aspects of export supply