Analiza działań promocyjnych w turystyce na przykładzie „Industriady 2014”

Ekonomiczne Problemy Turystyki. 2015;29

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Turystyki

ISSN: 1644-0501 (Print)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences

Country of publisher: Poland

Language of fulltext: Polish, English

Full-text formats available: PDF

 

AUTHORS

Mateusz Naramski (Politechnika Śląska)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

This paper is devoted to the analysis of promotional activates undertaken by the authorities of Silesian voivodeship designed to encourage participation in the celebration of Industrial Monuments Route of Silesia – “Industriada 2014”. In order to do this, a survey was conducted among participants of this event. The purpose of the survey was to determinate the effectiveness of each promotion measure that was applied in this case, and the comparison of the achieved results with data published by the event organizers.