REVISING ADVERTISING TEXTS CLASSIFICATION THROUGH LINGUISTIC THEORY

Abstract

The article deals with the socio-cultural phenomena of advertisement which is an integral part of modern society. Such advertisements functioning in the community are characterized by specific structural and semantic features that are in dependence on both a target group and purpose. To evaluate the specifics of the correlation between verbal and non-verbal components in an advertising text we adjusted the classification of advertising in terms of the theory of language and the degree of a prolonged person’s exposure. Thus, the division into informational and image advertising makes it possible to see that advertising is both the source of information about a product and a trigger of the complex psychological programming arrangements and the means of influencing a person.

Keywords

• advertising
• text
• verbal and non-verbal components
• image
• реклама
• текст
• вербальная и невербальная компоненты
• образ