The impact of ICTs on re-shaping of tourism market in Serbia

Abstract

Development of modern information and communication technologies (ICTs) gave rise to the emergence of electronic distribution channels, which broadened the effective reach of the markets. The same trend influenced tourism industry: travel agencies and other participants in tourism markets are increasingly using modern information and communication technologies in their business. The effects of application of personal computers, the Internet, global distribution and reservation systems are numerous, ranging from broadening of market and more efficient placement of travel arrangements, to increased business efficiency, lower costs, increased competition on tourism market, as well as a potential disintermediation of traditional travel agencies. The paper presents the results of research conducted during 2016 among travel agencies in Serbia - on the impact of modern information and communication technologies on tourism market.

Keywords

• Information and communication technologies (ICTs)
• The Internet
• Electronic distribution channels
• Travel agencies
• Tourism market