Discussion Club

Abstract

The discussion is focused on the questions relating to creation of Irkutsk’s brand, including the team work on the logo of the city. The external and internal, negative and positive images are differentiated. The slogans promoting the images of different cities are compared. The participants of the discussion highlight the significance of architectural iconic buildings and monumental sculptures for the image of the city.

Keywords

• city; irkutsk; image; branding; logo; architecture; virtual space; design; planning; wooden housing