Cultura de los Cuidados (Sep 2017)

Image of fatherhood in printed media: document analysis

  • Maria Beatriz de Assis Veiga,
  • Alyne Corrêa de Freitas,
  • Simone Aguiar,
  • Nayara Araújo de Souza,
  • Fernando Porto,
  • Adriana Lemos

DOI
https://doi.org/10.14198/cuid.2017.48.20
Journal volume & issue
Vol. 0, no. 48
pp. 178 – 189

Abstract

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Aim: To identify the media records of the press communication representing paternity and to comment how they represent the father approaching his commemorative day. Method: Exploratory study, carried out through documental analysis, by means of “O GLOBO” newspaper, from August 01 to 11, 2013, some days before the Father´s day. Result: 106 media records were identified: 66,26% advertising records and 37,73% reports. The father figure appeared on every day of this time delimitation. Discussion: Paternity occurred amidst sociocultural and gender issues that permitted to perceive today a father figure more affective and involved on the child care. Conclusion: There is a business investment around the father figure, nevertheless, not only commercial factors, but also cultural and social ones influence on practicing paternity.

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