PENGARUH KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP (STUDI KASUS KELURAHAN CINTA DAMAI MEDAN HELVETIA)

Abstract

This research heads for (1) knowing the influences of the packaging to the consumer buying decision (2) to know influence of the pricing to the consumer buying decision. (3) to know influences of the packaging and price to the consumer buying decision. The study was conducted to 2400 respendents representing the buyer population mi Sedaap in Kelurahan Cinta Damai Of Medan. Simultantly this research head for knowing the influences of packaging and price to the buyer decisions. Keywords:Packaging, price and consumer buying decision