Analysis of internationalization process of IBQ Britanite under the perspective of the behavioral approach

Abstract

The process of internationalization of companies has proceeded in different ways and contexts. Among the models that guide and explain the moves made by companies into the international market, this study is on the behavioral perspective of internationalization theories The main objective of this paper is to analyze, in the light of the theoretical assumptions of the behavioral approach, the process of internationalization of IBQ Britanite, leader in the Brazilian civil explosives and providing services in blasting rocks . Therefore, the study is characterized by bias qualitative study using a single case study that answers the five questions of the internationalization process: why, what, when, where and how companies internationalize their activities. The results show that the process of internationalization of the company came to advantages gained both domestically and restrictions growth. Throughout his international career, the company gradually progressed in export activities, and also for stages greater commitment to the foreign market through joint ventures and production subsidiary.

Keywords

• processo de internacionalização
• abordagem comportamental de internacionalização
• internacionalização de empresas brasileiras