MODEL FOR LOCATION DEVELOPMENT OF ATM BANKING SERVICE IN URBAN AREA

Abstract

The research aims to (iesign a determination modelfor the locations of ICT based economic service particularly the ATM (Automatic Teller Machine) service. The initial step of this research was to compile a database of the ATM service use by respondents in JjJekasiCity. The data base covered the locations of the ATMs the respondents visited and their reasons for choosing those locations. The next step was to perform the network and spatial analysis by using Arc View GIS 3.x to determine the optimal service locations. The research result shows that: 1) The locations of ATM placement were mostly found in areas of trade and service, industry and regular residence, 2) The orientation of ATM location development required by the people was on regular and irregular residence considering the short distance, 3) In determining optimal ATM locations attention must be paid to the parameter of distance between the location and trade and service areas as well as the regular residence. The use of network analysis is indeed helpful in developing model of the service location in the determination of optimal service area.