FACTORS AFFECTING INCOME AND DEVELOPMENT STRATEGIES OF THE ORGANIC COCONUT SUGAR AGROINDUSTRY IN MEMBERS OF THE CENTRAL AGRO LESTARI KUB OF BOJONGSARI DISTRICT, PURBALINGGA REGENCY, INDONESIA

Abstract

Coconut sugar plays an important role in the food composition of the people of Purbalingga Regency, both for household needs and as raw material for the food industry. The coconut sugar agro-industry is the main source of income in Bojongsari Sub-district, so it is necessary to conduct a systematic analysis and formulate a development strategy. This study aims to identify the income factors of organic coconut sugar farmers in Purbalingga Regency and formulate income improvement strategies. The research sample involved 80 farmers using simple random sampling technique. Analysis was conducted through description, path analysis, and SWOT. The results of path analysis on total labor costs, number of trees, and the quantity of nira have a positive and significant effect on production levels. The production variable itself has a positive and significant effect with income. In contrast, capital and total labor costs are negatively and significantly related to income. The variable number of nira was positively and significantly related to income. The recommended SO strategy includes utilizing strengths such as human resources, marketing networks, and government support, as well as opportunities through product diversification, market research, international distribution networks, and promotion of industry exhibitions. The integration of the two analyses shows the importance of modifying crop varieties to increase yield and quality, modernizing facilities to increase capacity and efficiency, and developing human resources to improve and expand marketing networks. These efforts are expected to increase community income and the national economy.

Keywords

• coconut sugar
• purbalingga regency
• income factors
• path analysis
• swot analysis