The Rise of Temporary Ownership:

Abstract

Due to the emergence of the online C2C (consumer-to-consumer) marketplace, the new consumer behavior of temporary ownership is gaining popularity. Temporary ownership is defined as consumer behavior of selling products that they own temporarily, which were purchased for self-use. In this paper, the author envisions, explicates, and delineates temporary ownership behavior. Then, the paper highlights the similarities and differences with concepts such as liquid consumption, access-based consumption, collaborative consumption, and sharing economy. Finally, the paper debates the future research directions regarding temporary ownership relating to consumer decision making and psychological ownership, and discusses the managerial implications.

Keywords

• temporary ownership
• liquid consumption
• secondary market
• c2c transaction
• online platform