Reframing Nationality through Local and Regional Social Practices – Europe Direct Bacău Relay

Abstract

Paraphrasing the famous European syntagm “unity in diversity”, we will introduce anothersyntagm, namely “nationality in diversity”, thus laying an emphasis on the strategies (social practices)adopted by each of the thirty one Europe Direct relays in Romania in order to achieve their goals.Having as theoretical background the four semiotic systems (represented participants, interactiveparticipants, composition, modality) of social semiotics (van Leeuwen, Kress, 2001, 2005), we willinterpret the 2009 campaign promoted by Europe Direct Bacău as an alternative interweaving ofcognitive, affective and behavioural effects.

Keywords

• Europe Direct Relay Bacău
• (European
• national and/ or local) identity
• framing theory
• social semiotics.