CONSTRUCTION OF TITLES DEVIANT IN POPULAR JOURNALISM

Abstract

In this article, we present a study on social cognitive processing of text in popular news. We conducted an experiment on the relationship between the anticipations motivated by reading the title and then the global understanding of the text after a thorough reading. Fifty-two informants performed activities based on two stories drawn from the popular Meia Hora newspaper.

Keywords

• Sociocognitivismo
• Leitura
• Jornalismo popular