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Journal of Sustainable Marketing
(Jun 2022)
Is There a Market for Sustainable Healthcare?
Ferdinand K Hui ,
Andrew Menard,
Kimia Ghobadi,
T.Y. Alvin Liu,
Phillip Phan
Affiliations
Ferdinand K Hui
ORCiD
Department of Radiology, University of Hawaii, Honolulu, United States
Andrew Menard
ORCiD
Department of Radiology, Johns Hopkins Hospital, Maryland, United States
Kimia Ghobadi
Department of Civil and Systems Engineering, Johns Hopkins University, Maryland, United States
T.Y. Alvin Liu
Department of Ophthalmology, Johns Hopkins University, Maryland, United States
Phillip Phan
ORCiD
Johns Hopkins Carey Business School, Johns Hopkins University, Maryland, United States
DOI
https://doi.org/10.51300/jsm-2022-56
Journal volume & issue
Vol. 3, no. 1
pp. 4 – 16
Abstract
Read online
No abstracts available.
Keywords
brand equity and sustainability
healthcare
sustainable marketing policy
sustainable marketing strategy
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