ANALYSIS INFLUENCE OF DIFFERENCE PERCEPTION BETWEEN SHARI’A BANKING WITH CONSUMER PERCEPTION TOWARDS CUSTOMER’S PURCHASE INTENTION SHARI’A BANKING IN SEMARANG – INDONESIA

Abstract

Based on Shari’a Banking’s development background in Indonesia such as philosophy aspects, legal aspects also prospect and potential aspects,Shari’a Banking’s development should increase significantly. Instead of expectation, at the beginning year 2015,Shari’a Banking has decreased 1,6% in Central Java (Jawa Tengah). This research aims to analyze influence of difference perception between Shari’a Banking with consumer perception toward customer’s purchase intention Shari’a Banking in Semarang. This research use qualitative analysis method with 30 respondents and this research gains : (1) Respondents understand and have purchase intention Shari’a Banking are 20 respondents; (2) Respondents understand but do not have purchase intention Shari’a Banking are 4 respondents; (3) Respondents do not understand and do not have purchase intention Shari’a Banking are 6 respondents.

Keywords

• consumer perception
• purchase intension
• shari’a banking