Online Image and Self-Presentation: A Study on Chinese Rural Female Vloggers

Abstract

The purpose of this empirical study is to examine how Chinese rural female vloggers present and express themselves online when they are increasingly exposed to the Internet, and to analyze the motivations of their self-expression and whether the media images on the Internet correctly reflect the real life of rural women in China.

Keywords

• feminism
• rural-related short videos
• rural areas
• rural females
• developing countries