Seriality and persuasion

Abstract

The aim of this paper is to study, in a social and educational perspective, the persuasive strategies of narrative TV series. As "case studies" we use soap operas, telenovelas, situation comedies of great international relevance, but still little investigated in Italy. The analysis will be conducted, on the basis of media studies, through two different approaches: Greimas's theory of modalities and Searle's speech acts theory.

Keywords

• Edutainment, Atti linguistici, Televisione, Marketing sociale, Narratologia