ROLE OF SUPPLY CHAIN MANAGEMENT IN INCREASING THE COMPETITIVENESS OF COMPANIES IN A GLOBAL CONTEXT

Abstract

The supply chain management is an important source of improving the company’s efficacy and effectiveness because it facilitates the logistic integration between companies, the integrated management of the supply chains of the partners, respectively, in view of creating added value for the final client, which allows the creation of long term relationships or partnerships, which involves the cooperation in order to improve the design, diminish the costs, improve the quality and develop products to be launched as quickly as possible on the market. In the broadest sense, the supply chain management includes the entire network and develops strategies and influences to invest in and relate upstream with suppliers, supplier’ suppliers etc., and also to invest in and relate downstream with clients, client’ clients etc. up to the end user.

Keywords

• develop products
• efficacy
• logistic
• quality products
• supply chain management