Annals of the University of Oradea: Economic Science (Dec 2020)
DIGITAL ECONOMY AND THE DSM
Abstract
The new economy or the digital economy, resulting from the interaction between the personal computer, telecommunications, internet and electronics, is characterized by series of features completely different from the traditional economy. It is about building a business model, e-comerce, e-banking, etc., through intra-internet, wich radically will change the efficiency, in the sense of reducing the costs, including transactional ones, based on: business to business reationships( B2B), business-employee( B2E), business and government (B2G), government and business(G2B), etc. The change has to go beyond the patterns we have become accustomed to. The competitive advantage represents that differentiating factor, financial or qualitative, perceived by the target audience as superior to competition. This is what justifies brand loyalty, although in recent years this is no longer a guarantee. This is also where sustainability comes in. Gaining competitive advantage means keeping the line in digital markets and increasing the performance of companies through technological and IT innovation. The companies that benefit of competitive advantage are being more cooperative than the noncooperative ones, that gain lower competitiveness. Success is caused by the good relation between structures in the industrial sector and competitiveness. Digital transformation is the concept involved in gaining the competitive advantage, in the first place. The true digital transformation, will not happen in a Big Bang, or as a result of a beautiful slogan, for us to be in trend, but it is a process, a journey so dependent on the connection between each participant in the daily activities, within the organization and the processes at department or company level, as well as the technology partner chosen.
