Global Ecology and Conservation (Jun 2024)
Research on the driving factors of rural residents' pro-environmental behavior under the background of frequent heat waves
Abstract
Heat wave events have frequently occurred worldwide in recent years, and continuous high temperatures have severely impacted human life and ecosystems. Given this problem, the government and the public must cooperate closely to participate in global environmental governance. Among them, pro-environmental behavior is the most significant form for citizens to participate in environmental protection and fulfill social responsibilities. It plays an essential role in mitigating extremely high temperatures worldwide and achieving ''carbon neutrality'' and sustainable development of the world environment. Based on this, the study utilized the field survey data of 554 respondents from 14 villages in Xi'an and applied a structural equation model that integrates the theory of planned behavior and protection motivation theory to identify the main determinants of the pro-environmental behavior of rural dwellers. The research reported that: 1) The integrated model of the theory of planned behavior and protection motivation theory is suitable for studying people's pro-environmental behavior in the context of heat waves. 2) Heat risk perception, response efficacy, self-efficacy, and subjective norms significantly improved rural residents' pro-environmental behavior. In contrast, response cost had an opposite negative impact on rural residents' pro-environmental behavior. Among them, subjective norms had the most considerable effect. Based on these, we recommend that local governments promote public participation in environmental governance through the following methods: 1) Strengthen the publicity and education of heat wave knowledge and improve public awareness of heat wave risks. 2) Increase investment in environmental protection facilities and reward the public for environmental protection behavior to reduce the cost of the public's pro-environmental behavior. 3) Give full play to the leading role of government cadres and improve the public's awareness of environmental protection through the impact of the social environment.
