MEIN JOB BIBLIOTHEK – ein Portal für alle, die sich für die spannende Welt der Bibliotheken als Ausbildungs- und Arbeitsplatz interessieren

Abstract

The aim of the “MEIN JOB BIBLIOTHEK” project is to raise awareness for the library field and, above all, to attract people interested in training, studies or a career change. The article outlines the concept of employer branding and the aim of the portal and other campaigns for the library profession.

Keywords

• professional field
• professional image
• training
• study
• place of work
• lateral entry
• further training
• portal