Tech-Driven Transformation: Innovative Pricing Strategies for E-Learning

Abstract

E-Learning has undergone a transformative evolution in recent years, driven by the profound impact of the Covid-19 pandemic and the convergence of technological advancements. It has shifted from being a supplemental option to a fundamental component in the global education landscape, impacting learners from the earliest stages of schooling to advanced academia. This article delves into the ongoing research aimed at developing a price calculator program to establish cost guidelines for online courses. The process, guided by the Indonesia Cyber Education Institute (ICE-I), is meticulously explored, from its conceptualization to prototype development. This research employs a qualitative approach based on the Technology Acceptance Model (TAM) to investigate the validity and significance of critical claims associated with E-Learning. Through workshops and focus group discussions, it becomes evident that perceived ease of use, perceived usefulness, and intention to use are interconnected factors influencing technology adoption. These findings collectively contribute to a deeper comprehension of the dynamics of E-Learning, effective research project management, and the significance of user-friendly tools in education. The collaborative efforts showcased in these interactions hold the potential to propel advancements in online education and pricing strategies. Moreover, the educational landscape has been permanently reshaped, necessitating the integration of E-Learning into the academic sphere. The research contributions, guided by TAM, offer valuable insights for educational institutions seeking to expand their online course offerings while aligning with evolving student needs. The meetings served as the cornerstone of a collaborative research endeavor, illuminating the evolution of discussions and tasks over time. The Focus Group Discussions (FGD) provided invaluable insights into the changing E-Learning landscape, emphasizing affordability and adaptability. The E-Learning Pricing Calculator emerged as a user-friendly and valuable tool, positively influencing users’ attitudes and intentions to use it. Additionally, external variables played a pivotal role in shaping users’ decision-making processes.

Keywords

• Digital technology
• MOOCs
• online courses
• pricing model
• higher education
• sustainability