The Identification and Prioritization of Technological capability Assessment Indicators in Hotel Industry Case study: Parsian Chain Hotels Case study: Parsian Chain Hotels in Tehran

Abstract

Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is one of the most important key factors in success. Introduction Technological needs assessment is a tool to assess the capabilities required to implement technological priorities. The technology-oriented hospitality industry is one of the important and strategic industries in the world. Materials and methods This study aimed to prioritize technological capability assessment indicators to assess technological capabilities and develop a strategy for the Parsian Chain Hotels. The current research identifies and prioritizes appropriate technological capability assessment indicators according to the hospitality industry due to the importance of assessing technological capabilities and strategy formulation and their relation. Discussion and results The results of this prioritization helped to develop future policies for this hotel. In this regard, according to the literature review, 32 indicators have been identified. According to the mentioned 32 indicators and validity confirmation by experts, 80 questionnaires have been collected after designing the questionnaire. Conclusions After the confidence of questionnaire reliability by Cronbach's alpha test, exploratory factor analysis has been done, and 31 indicators in the shape of 8 factors have been classified and prioritized.

Keywords

• technology
• technological capabilities
• technology assessment
• hotel industry
• parsian chain hotels