The Features of Analysis of the Macro Environment of Enterprise in the External Markets

Abstract

External Markets (p. 103 - 108) The article highlights the problem of the export crisis in Ukrainian business, its causes and the magnitude of its effects. According to the authors, a topical problem for Ukrainian enterprises is search for new markets for selling their products, solving which will provide a reliable vector for development of enterprise. Available methods for analyzing the macro environment of enterprise, their advantages and disadvantages, as well as the ways to level these deficiencies, have been explored. The purpose of the article is to find ways to improve the adequacy of the analysis results as to the macro environment of enterprise. The object of the article is methods of analyzing the macro environment of enterprise. The subject of the article is the particularities of use of econometric methods in the analysis of the micro environment of enterprise. Usage of econometric methods in the course of analysis of the influence of macro environment factors has been suggested.

Keywords

• export crisis
• macro environment analysis
• econometric methods