THE STRATEGIC DIRECTIONS OF DEVELOPMENT OF BANK S CREDIT ACTIVITY IN THE CRISIS CONDITIONS

Abstract

The purpose of this study is to develop strategic measures to achieve a balance of credit activity of the commercial bank. Based on analysis of the results and specificity of the credit activity in Russian banks the measures were offered of the choice of basic credit strategy in crisis with a view to ensure the balance of the credit portfolio by efficiency and risk criteria. Theoretical and practical conclusions derivedfrom this study may be used to further scientiic and theoretical researches and in the formation of development strategy of credit activities in the particular bank in different economic conditions.

Keywords

• банк
• кредит
• кризис
• депрессия
• оживление
• подъем
• эффективность
• рискованность
• кредитная стратегия
• bank
• credit
• crisis
• depression
• revival
• rise
• efficiency
• riskiness
• credit strategy