IMPROVEMENT OF MACRO-ANALYSIS OF THE EXTERNAL ENVIRONMENT FOR THE COMPANY

Abstract

Any organization should be actually exchange with the external environment, thus providing the possibility of its survival and development. In the firm basis for making many important decisions is a macro-analysis. The article suggested that the definition of "macro-analysis" and the stages (algorithm) of its carrying out, clarify the wording of the definitions of the SWOT-analysis, PEST-analysis."

Keywords

• swot-анализ
• pest-анализ