Nonprofit Policy Forum (Mar 2020)
Giving Voice beyond Her Vote: How Women Used Charitable Giving to Create Social Change after the 2016 U.S. Presidential Election
Abstract
This study fills a gap in research on the philanthropic outcomes of political events. More specifically, it provides empirical evidence to supplement anecdotal reports that nonprofit organizations experienced a substantial increase in donations following the 2016 U.S. presidential election. Based on daily transaction data from an online giving platform, the study uses random-effect panel Ordinary Least Squares models to examine whether and how charitable giving patterns changed after Election Day 2016. Overall, our analyses show no evidence of increased giving due to the election; however, gender differences are apparent. Women donated in greater amounts than men following Election Day, and they appear to have targeted relevant progressive charities with their giving.
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