Why style matters? Some noises and barriers for textual information processing

Abstract

Many words have been exchanged on behalf of the use of texts in heritage settings, especially for panels and labels in museum exhibitions. It has been acknowledged that academic language is not appropriate way to communicate information to the visitors, especially when children and families are targeted. Moreover, when it comes to the text on panels and labels, all target groups benefit from the interpretive approach. This paper will try to examine some ‘noises’ (in every kind of sense) that can distract a visitor from reading and some barriers that disable successful information processing and thus impairs an interest in a written word

Keywords

• interpretation
• interpretive text
• heritage sites
• psychology of visitors
• visitors’ behaviour