Linear and nonlinear shelf space allocation problems with vertical and horizontal bands

Abstract

Aim/purpose – Shelf space is one of the most important tools for attracting customers’ attention in a retail store. This paper aims to develop a practical shelf space allocation model with visible vertical and horizontal categories. and formulate it in linear and non-linear forms.

Keywords

• retailing
• decision making/process
• merchandising
• shelf space allocation
• planogram
• c61
• l81