Kawamata, K., Miura, T., & Tajima, N. (Eds.). (2022). Marketing Strategies of Japanese Pop Culture: The Secret of Japan’s Dominance in Anime, Manga, and Cosplay That Conquered the World. Tokyo: Chikura Shobo. (In Japanese)

• Takeshi Matsui

Affiliations

Takeshi Matsui

Professor, Graduate School of Business Administration, Hitotsubashi University, Japan