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Młode pokolenie kobiet na rynku usług bankowych

Ekonomiczne Problemy Usług. 2017;127 DOI 10.18276/epu.2017.127-25

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: Polish, English

Full-text formats available: PDF

 

AUTHORS


Mirosław Sołtysiak (Politechnika Rzeszowska Wydział Zarządzania Zakład Finansów, Bankowości i Rachunkowości)

Magdalena Suraj (Politechnika Rzeszowska Wydział Zarządzania Zakład Finansów, Bankowości i Rachunkowości)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

Young educated female Poles are referred to as a part of so called generation of elec­tronic era. They consider using electronic services as absolutely standard and directly affecting their quality of living. While selecting a bank, comfort, convenience and cost minimization are their top priority. Particular attention is often paid to the opportunity of using modern distribution channels for banking services, as well as the number and range of ATMs operated by their potential bank. Young women prefer their relatives or friends' recommendation to a bank advertisement or a bank clerk's suggestion. Last but not least, taking into consideration their current stage of life, they tend to choose basic banking services such as bank account or non-cash payments.