China and Soft Power: Building Relations and Cooperation

Abstract

This paper provides a theoretical approach on how the shifting global order is shaping international relations, and how China wields soft power to alter its image from a “threat” or “the manufacturer of the world” towards a “peaceful rise”. Its recent economic growth enabled China to become a regional leader and a prominent actor in international affairs, contributing to a balance of powers. This paper seeks to bring a European perspective beyond the conventional Sino-US approach. It is relevant to assess why soft power, coined by Joseph S. Nye in the 1990s, is promoted in contemporary China. States are indeed competing for a better image, have an influence on others, and are influenced by others, as a result of the circulation of goods, culture, and ideas.

Keywords

• China
• soft power
• strategic communication
• international relations
• politics