Russian Journal of Agricultural and Socio-Economic Sciences (Jun 2020)

THE ROLE OF CULTURAL VALUE ORIENTATION IN INCREASING PRODUCTIVITY OF CREATIVE INDUSTRY IN DENPASAR CITY

  • Made A. I D.,
  • Made S.U. I,
  • Nyoman S.I.A.,
  • Nym M.Y. I

DOI
https://doi.org/10.18551/rjoas.2020-06.13
Journal volume & issue
Vol. 102, no. 6
pp. 108 – 116

Abstract

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As a multicultural city, Denpasar City that has limitations in the provision of land to develop the manufacturing industry as it is done by big cities in Pula Java, does not mean it does not have the potential to develop the industry. The type of industry that is allegedly suitable to be built and developed in Denpasar City is the creative industries. Cultural orientation should be active, very important in development, especially the soul of the creativity of businessmen. Residents of Denpasar in terms of dealing with this life as a challenge to be faced actively, not only "resigned" to the fate that befalls someone, but people must actively try to change the circumstances he suffered. Is then the orientation of the cultural values of Denpasar people have an influence on the efforts to strengthen the realization of individual creativity in improving productivity to further improve the welfare. In consideration of the above, the problem in this research is: How is the influence of cultural value orientation in strengthening creativity to increase the productivity of creative industry in Denpasar City? Samples of 214 creative industries derived from 3.251 Creative industry units in Denpasar City. Analyzed using multiple regression with variable orientation of cultural value as a moderate. Gained the result that cultural value orientation plays an important role in strengthening creativity factor to improve productivity in the creative industry in the city of Denpasar which later comes down to the increase of the community welfare creative industry.

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