BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION

Abstract

The article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis.

Keywords

• продвижение в маркетинге
• позиционирование бренда
• торговая марка
• рейтинговая шкала
• биллинг
• sms-биллинг
• медиа-планирование
• экспертный сравнительный анализ
• матрица бинарных отношений
• marketing promotion
• brand positioning
• trade mark
• rating scale
• billing
• sms-billing
• media-planning
• expert comparative analysis
• matrix of binary relations