On the Power of Cultural Adoption Through Integral Fakes and Reunification

Abstract

Cultural identities and rituals are intersecting through increasingly overlapping social worlds. Whether one chooses to join in this mixing and to what degree, that is the question. Appropriationists and assimilationists assume a logic of domination that aims to justify forms of social entitlement, claiming exclusive possession or ownership of cultural heritages. This article argues that cultural adoption is a stronger frame for understanding how circulation of rituals and practices get distributed under “liquid,” orphan-like conditions. By accepting that no stable centers (in-groups) or margins (out-groups) of culture can be securely ascertained, new semiotics of integral fakes gain cultural efficacy. Integral fakes manifest semblances and likenesses that can be adopted as one’s own, intensifying our experience of cultural freedom by expanding our sense of the familiar into unfamiliar cultural scales. Through a semiotics of cultural adoption, we hope to be attuned to an openness and hospitality that romanticized ideologies of culture suppress.

Keywords

• cultural adoption
• mixophobia
• mixophilia
• integral fakes
• micro-gospels