L’ethos discursif et le défi du Web

Abstract

In this article, I reflect on the problems that raise by when one studies the web with the help of the category of discursive ethos. The classical conception of text genres—from which traditionally ethos is inseparable—is not suited for the way the web functions. To take better into account its specificity, various parameters are mentioned: the focus of texts on ethos, the distinction between “framing” and “framed” ethos, the difference between texts and comments, the possibility of erasing ethos.

Keywords

• discourse analysis
• discursive ethos
• Web
• genre of discourse
• hypergenre
• iconotextual scenography