STRATEGIC ASPECTS OF THE FACTORIAL ANALYSIS OF THE PASSPORT STORE RETAILER

Abstract

Continued expansion of domestic retailers of food leads to new aspects of competition for customer loyalty. Complexity of the situation is that the experience of the development / expansion of Western chains (WalMart, K-Mart) hardly applicable in our case, since the domestic market ritey la highly unsaturated, unlike foreign. Suffice it to say that the number of retail stores per capita in Russia is 4 times less than in the United States.

Keywords

• factor analysis
• retailers
• stores passport
• loyalty
• competition