Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise

Abstract

The primary purpose of this publication is identifying the possibilities that the implementation of lead generation strategies provides to modern enterprises. It discusses the key aspects of this issue, demonstrating how the significance of organisations change, how their value effectively increases as a result of the implementation of tools furnished by processes that form an integral part of lead generation. The article defines the factors and processes that affect the effective course of actions undertaken within lead generation campaigns.

Keywords

• lead generation
• brand marketing
• content marketing
• roi
• e-mail marketing
• aida curve
• sales engine
• telemarketing
• social media marketing
• direct marketing