مدیریت راهبردی دانش سازمانی (Dec 2022)
Investigation the effect of knowledge management on the performance and loyalty of employees with the moderating role of innovation (case study: employees of Tabriz Petrochemical Company)
Abstract
The present study examines the impact of knowledge management and knowledge sharing on the performance and loyalty of employees with the moderating role of innovation in Tabriz Petrochemical Company. This research is applied in terms of purpose and descriptive-survey in terms of nature. The statistical population of the present research consists of employees of Tabriz Petrochemical Company, under the ownership of National Iranian Petrochemical Industries Company, which has 941 official employees; Out of this number, about 160 people responded to the questionnaire items as a sample based on Cochran's formula and using the available sampling method. The data collection tool was a researcher-made questionnaire taken from researchers' studies. In order to measure the validity of the questionnaire from face validity using experts' opinions and its content validity with relative content validity index, relying on the opinions of 10 experts who are knowledgeable about the research topic and its reliability or validity with the help of Cronbach's alpha coefficient test and composite reliability. is placed Data were analyzed using spss software and partial least squares method and Smart PLS software. were analyzed. Examining the results of this research showed that knowledge management has a significant effect on employee performance with a coefficient of 20.206 and on employee loyalty with a coefficient of 19.807; In addition to this, innovation as a moderator has been able to moderate the relationship between knowledge management and employee performance with a coefficient of 3.936 and with a coefficient of 2.468 the relationship between knowledge management and employee loyalty. Therefore, the results showed that knowledge management has a major role in the performance and loyalty of employees and innovation is able to moderate this relationship. Therefore, in this regard, it is suggested that managers prepare the ground for increasing the loyalty of employees and help improve the performance of the organization by managing knowledge and facilitating its sharing and using innovative methods in the organization.
