The Core Might Change Anyhow We Define It: The Instability of Key Actors in Longitudinal Social Network Data

Abstract

Central actors or opinion leaders are in the right structural position to spread relevant information or convince others about adopting an innovation or behaviour change. Who is a central actor or opinion leader might be conceptualised in various ways. Widely accepted centrality measures do not take into account that those in central positions in the social network may change over time. A longitudinal comparison of the set and importance of opinion leaders is problematic with these measures and therefore needs a novel approach. In this study, we investigate ways to compare the stability of the set of central actors over time. Using longitudinal survey data from primary schools (where the members of the social networks do not change much over time) on advice-seeking and friendship networks, we find a relatively poor stability of who is in the central positions anyhow we define centrality. We propose the application of combined indices in order to achieve more efficient targeting results. Our results suggest that because opinion leaders may change over time, researchers should be careful about relying on simple centrality indices from cross-sectional data to gain and interpret information (for example, in the design of prevention programs, network-based interventions or infection control) and must rely on more diverse structural information instead.