PECULIARITIES OF APPLICATION OF THE METHOD OF FRACTAL ANALYSIS OF CONSTANTNESS OF THE PROCESS OF DEVELOPMENT OF PUBLIC OPINION IN THE IMPLEMENTATION OF THE STRATEGIC NARRATIVE

Abstract

When carrying out measures to popularize and support the population of Ukraine's acquisition of full membership in the EU and NATO, first of all, it is necessary to make sure that, as a result of the implementation of these measures, the system for the development of public opinion of the population will remain in a constant process of desired changes without uncontrollable disturbances. The main objective of the study is to test the stability and sustainability of the development of civic thought in the right direction, to identify and anticipate unwanted disturbances in the relations of citizens of different political orientations. The article discusses the scientific substantiation of the features of the application of the fractal analysis method in determining the sustainability of the development of public opinion of the state in the implementation of a strategic narrative when carrying out appropriate measures to popularize and support by the population the acquisition of full membership of Ukraine in the EU. By calculating the fractality index, it has been proved that the process of development of public opinion of the population of Ukraine regarding accession to the EU, which is represented by a time series based on the results of generalized statistical data from a survey of the population of Ukraine in the period from 2002 to 2019, is constant. The results of the study show that the implementation of the control actions of the staff structures and subdivisions of the strategic communications system of the Ministry of Defense and the Armed Forces of Ukraine, calculated taking into account the forecast data for 2020-2021, will not cause significant uncontrollable disturbances, and the process of changes in public opinion of the population of Ukraine will take place in constant movement of the desired changes in accordance with the strategic narrative of the state. This will make it possible to carry out a scientifically grounded distribution of the predicted total volume of tasks between various structural divisions of the strategic communications system of the Ministry of Defense and the Armed Forces of Ukraine, with the obligatory consideration of the characteristics of various target audiences.

Keywords

• strategic narrative
• target audience
• information and psychological influence
• strategic communications
• fractal analysis
• fractality index
• minimum cell coverage