Online Journal of Music Sciences (Jun 2024)
EXAMINING THE RELATIONSHIP BETWEEN THE TYPE OF MUSIC LISTENED TO INDIVIDUALS AND THEIR CLOTHING STYLE PREFERENCES ON THE BASIS OF SOCIAL IDENTITY
Abstract
The concept of identity is related to the way of identifying and promoting oneself, both on an individual and collective level. Clothing and music as visual and auditory symbols are recognised as important elements of identification and identification processes. When the researches are analysed, it is found that music preferences and clothing styles strengthen belonging to social groups and help individuals to express themselves. It is also seen that the researches analysing the relationship between music and fashion on a sectoral basis examine the concept of social identity. On the other hand, it has been observed that there are few studies in which music and clothing styles are directly analysed together on the basis of social identity. On this basis, the aim of this research is to reveal whether there is a relationship between the types of music that individuals listen to and the clothing styles they prefer on the basis of social identity. Today, both music and clothing production appear as two separate sectors and the impact of the production of these sectors on each other is an issue that needs to be emphasised. This research is important in terms of aiming to reach findings that will serve both sectors. Within the scope of quantitative and qualitative (mixed) research, semi-structured and unstructured (conversational) interview techniques were used. Quantitative findings were statistically analysed and qualitative findings were interpreted by interpreting the answers given in the interviews. As a result of the research, no significant similarities were found between the music genres that the participants listen to and the clothing styles they prefer in their daily lives. However, it was determined that the participants exhibited an attitude towards adopting a common clothing style in events such as concerts and concerts where they revealed their social identities shaped on the basis of music genre.
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