Structural Pathology of Public Diplomacy of the Islamic Republic of Iran

Abstract

Today, public diplomacy, as a complement to formal diplomacy, has become an important tool in the realization of foreign policy goals through the use of modern information and communication technologies, and the Islamic Republic of Iran is also given its potential cultural, religious and political capabilities tries to take advantage of this instrument to realize its principles and objectives in the international arena. The question of this research is whether the Islamic Republic of Iran, given its potential cultural, religious, and political capabilities, has been successful in its public diplomacy? It is also mentioned in the response that the Islamic Republic is weak in a structural, institutional and managerial context of public diplomacy and, accordingly, has failed to act in the field of public diplomacy as it deserves.

Keywords

• national brand”
• ”soft power”
• public diplomacy”
• traditional and modern public diplomacy”
• "networking"