QUALITATIVE AND QUANTITATIVE CONTENT ANALYSIS OF THE IMAGE OF SUBJECTS-IMAGES OF THE HEALTHCARE SYSTEM OF THE REPUBLIC OF BELARUS IN ELECTRONIC MEDIA

Abstract

Summary. The aim of the study was a content analysis of publications on the activities of the healthcare system and its representatives in the most visited and popular electronic media (media). Material and methods. The quantitative and elements of a qualitative content analysis of information materials were used, the prototype subjects of the image of the healthcare system of the Republic of Belarus and the social reaction to content for 2018 were analyzed. As a result of the work, the keywords prototypes of healthcare are highlighted, most of which are used in electronic media.

Keywords

• sociology of medicine
• mass media
• public healthcare image
• management