Aktywność polskich przedsiębiorstw w kanałach mobilnym i społecznym – aspekt marketingowy

Ekonomiczne Problemy Usług. 2015;117

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: Polish, English

Full-text formats available: PDF

 

AUTHORS

Robert Kutera (Uniwersytet Ekonomiczny we Wrocławiu)
Łukasz Łysik (Uniwersytet Ekonomiczny we Wrocławiu)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

In the article authors present the current situation of Polish companies vs new important trends: mobile technology and social media. The study is becoming an incentive to a debate on the reasons which motivated contemporary marketers to use this solutions. This paper is part of a project funded by the National Science Centre awarded on the basis of the decision number DEC-2011/03/HS4/04291.