Companies and Consumers Together for a More Ethical Market

Abstract

The market of fairtrade products is increasingly present in major large-scale retailers. The fairtrade mark signals that producers and traders have met the fairtrade standards designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.

Keywords

• large-scale retailers
• fair trade market
• ethical products
• sustainability
• private label
• over-supply
• market-driven management
• european retailers