La poética de la Nocilla: Transmedia Poetics in Agustín Fernández Mallo’s Complete Works.

Abstract

Moving beyond current applications of transmedia storytelling, this essay looks at the work of Spanish author Agustín Fernández Mallo to explore how his engagement with the media landscape is both a revolution and a contribution to fundamental concepts in contemporary literature such as authorship and narrative structure. On the one hand, transmedia storytelling provides a structure to frame Fernández Mallo’s versatile and multimedia production, exploring both the productive semiotic intermedial breakages within works, as well as analyzing his complete production as a whole: one single poetic “work” encapsulated into a transmedia universe composed of multiple autonomous narratives. On the other, the fictionalization of his Author function as a parodied metafictional object within this transmedia universe can shed some light on the role of the writer within a larger network of media convergence and neoliberal enterprises.

Keywords

• ransmedia storytelling
• contemporary literature
• Agustín Fernández Mallo
• author function
• Spain